It used to be conventional wisdom that title tags should be between 65 and 70 characters in length. Early this year Google began experimenting with a new search layout design that reduces the number of characters shown to lengths between 48 and 62 characters.
The title tag remains an important part of SEO for one basic reason – it is the overall label for the content of a page, and because the number of characters is limited,there isn’t much room to do that much with it.
Here are three golden rules of title tags.
Rule 1: Have One Distinct Page for Each Major User Need You Address
This is one of the most common mistakes that people make with their sites. Interested visitors to their site have many different types of needs and ways of thinking about their needs that relate to your product or service. For that reason, it is useful to create pages that address each of those major needs.
Ideally, there are many stages in this process, such as getting your key team members together and brainstorming, polling users on their needs, studying competitive sites, and then supplementing that with keyword research. To simplify things for purposes of this column, let’s explore this with an example using keyword research for a resume writing business.
To do this I pulled a keyword report from Wordtracker, and after some examination I noticed some patterns. Here are a few keywords that I pulled out of the top 75 keywords:
What you notice is three types of categories of keywords:
- Global: Keywords that define the whole space.
- Regional: For people looking for local help.
- Profession specific: Keywords related to the profession of the searcher.
These all represent opportunities to address specific prospective customer needs. Of course, you should only create specific pages if you fulfill the need. Don’t go creating a bunch of location pages if you’re an online service.
You also want to group these things logically. You don’t want to create a page for every single variant of the search terms that you come across (more on that in the next rule).
Rule 2: Don’t Overdo the Granularity
There are clear limits for how granular you should get. To illustrate the point, let’s look more closely at the keyword data. In this chart I show all of the top variants of “global” terms that data returned to me by Wordtracker:
There are 23 terms show in this table, but in my original table I ignored all but four of them. I don’t want separate pages for “resume writing services,” “resume writing,” “resume writing service,” and “good resume writing.” Creating all these different pages would offer a really poor user experience, and is also begging for Google’s Panda algorithm to wreak havoc on your site.
I refer to the practice of creating all these pages with insignificant differences “thin slicing,” and it is very important that you avoid doing it!
Rule 3: Don’t Reuse Title Tags
When we run our crawler on a client’s website, one of the most common problems we see is that many pages use the same title tag. This isn’t a good thing.
Even if the page is different, it is still essentially duplicate content. The title tag is the title for the page! This is why Google and Bing place major weight on this in determining the relevancy of a page.
You may find cases where you have trouble coming up with different title tags. If you can’t define a distinct title tag for a Web page, then why does that page exist?
You may be falling into thin slicing at this point, or you may have some other architecture problems where you are unnecessarily duplicating pages. This is one of the easiest things to detect in an SEO audit, and a really good thing to fix.
There are many other considerations in on page SEO, and in your site’s information architecture, but title tags remain an important part of SEO, and are well worth some attention. You can use these three golden rules to give you some quick guidance on what to do with them, and for recognizing problems.
It can really feel perplexing and daunting while searching for a good legal representative. With so many to choose from, how do you determine which ones are trustworthy? This post is loaded with tips that can easily simplify your search for a wonderful legal professional for an e-2 visa green card.
Consider what your trouble is really prior to trying to find a lawyer.The first thing to question is whether or not you really need a legal professional. As an example, property or legal, use a lawsuit developing or if perhaps you’re inside a separation.
US Immigration Attorney Services
By Reva Cruz | Submitted On June 02, 2008
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In the US, immigration is a complex subject that involves several rules and regulations. So, obtaining an immigrant visa is a time consuming procedure and involves a significant amount of attorney fees. However, as immigration issues are very sensitive and complicated, you definitely need the assistance of an experienced attorney to handle them.
Immigration attorney services in the US involve both employment-based and family-based immigration services. Immigration attorneys are fully knowledgeable about the most complex immigration issues and ever-changing laws in the US. They can help you with work visas, marriage visas, executive transfers, investor visas, adjustment of status, family-based visas and immigration, green cards, litigation and appeals, fiancée visas, citizenship and administrative appeals, consular processing, I-751 petitions to remove conditional residence, employer regulatory compliance, permanent residence, student visas, mergers & acquisitions and global visas.
The immigration process begins with a free evaluation of your profile with comprehensive feedback. If the profile is correct, the attorneys offer you services such as: destination selection, document preparation, document submission, and application monitoring. Before you are called for an interview with the Immigration officer, you are given instructions and tips on how to present yourself in the best possible manner. After you are issued the visa, the attorneys provide you all the resettlement assistance that you need to settle comfortably in the US. For those who are seeking employment, they give employment guidance.
There are a number of large national and international corporations, individual investors, multinational pharmaceutical companies, educational institutions, healthcare professionals, individual applicants, small and mid-size companies, engineering firms, and a variety of professional practice groups seeking immigration visas to the US. Immigration attorneys continuously monitor the latest changes in immigration policy, legislation and procedures in order to make sure their clients fully benefit from the most up-to-date information. They help you in all the procedures involved in the naturalization of foreign nationals who wish to become US citizens. The attorneys also deal with the legal issues associated with people who are refugees or seeking asylum. Their vast experience coupled with state-of-the-art online visa processing technologies ensure economical, fast, and secure immigration process.
You can articulate up with regards to a scenario if there’s anything that you don’t like. Although your legal professional works for your greatest interest, they have got other cases as well.
Usually do not hire any legal professional that creates you uneasy. This goes for their cost schedule. Don’t allow them to have a empty check out to utilize towards the retainer. Well before it spirals uncontrollable on your situation, request a quote immediately and talk about the cost.
Entrepreneurs which need legal professionals probably have much better information regarding them than the others would. If you’re into small business rules, talk with an residence agent, accountant and banker and the like, for instance. These sorts of men and women speak to legal professionals at all times and they can assist you when making a judgement.
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Speak to folks you rely on about locating a very good legal professional. This will help to you and lowers your job.
You shouldn’t be hesitant of wondering your legal representative questions you may have.A legal representative will tell you just what they’re doing all the way.
This will likely cost-free from skepticism above what charges will be and permit you to pay attention to the cost concerned. This enables you to type from the budget too.
Find out about your scenario prior to getting an attorney. Should you not recognize, how could you be likely to select the appropriate legal professional? This knowledge will assure you in the finest situation to ensure success.
If this needs a lengthy period of time to your information and facts to be relayed to the lawyer or attorney, this may be a hint as to how you will be treated as being a buyer.
In the event the place of work requires a very long time returning your information, you could expect this actions to go on after you have chosen the attorney.
Lawyers are on this page and also have been on this page for quite a while because people use a desire for them. If an individual is essential they are there to help you, they provide a specific assistance, and. Start using these tips to find the very best lawyer to take care of your legal requires. Greatest wants on successful your case.